The Juiceman

My name is Zack Eldridge aka The Juiceman. Aspiring Journalist. Hip Hop Fanatic. Buffalo Bills fanatic.

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Divine intervention

Divine intervention

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Illmatic XX Premiere: Watch the Official Video for Nas’ “Represent”

Watch the world premier of Nas’ new music video, “Represent,” from Illmatic XX, and check out behind the scenes photos exclusively from Mass Appeal.

Twenty years since the track was first released, the world premier of Nas’ video for the 1994 classic “Represent” is finally here. The video, twenty years in the making, was directed by Brian Katz, a young filmmaker from Los Angeles who was personally selected by Nas himself as the winner of Nas and Mass Appeal’s “Represent Illmatic Music Video Contest” held earlier this year. Shot in Los Angeles, the video is a collaboration between Katz and Mass Appeal’s own Jason Goldwatch who assisted Katz in bringing his vision to life. Inspired by the soundtrack of the 1924 silent film, The Thief of Bagdad, which was originally sampled by DJ Premier for the classic track, the music video seeks to draw parallels between the film’s protagonist and Nas. “Represent” appears on Illmatic XX, the 20th anniversary re-release that also features new remixes, unheard freestyles, and rare demos from one of hip hop’s greatest emcees. Illmatic XX was released in April and is available now through iTunes.

Check out the new video and behind the scene photos presented exclusively by Mass Appeal.   

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It’s about to be a feast in the #afceast 
#billsmafia #bldfs

It’s about to be a feast in the #afceast
#billsmafia #bldfs

#billsmafia #bldfs

#billsmafia #bldfs